01
Strategy goes stale the day it's written.
Your ideal customer profile (ICP), positioning, and playbooks get written once and never maintained. Five sales reps end up with five versions of who you sell to.
Commercial planning and execution for B2B teams
Your strategy is live in April. By September, the team is running a different one.
And nobody noticed. revenueOS keeps commercial strategy and execution in sync continuously, instead of letting them drift apart between quarterly reviews.
Built for B2B commercial teams who've outgrown spreadsheets, slide decks, and gut feel.
Plan vs. execution
As decidedAs executed
Drift unnoticedStrategy and execution drift apart In syncDrift caught between quarterly reviews
The problem
The Monday meeting that never gets to the real question.
Sales says the big deal is coming in. Marketing gets blamed for bad leads and points out that the campaign in question is two weeks old. Two hours later, the only thing the room agrees on is that the data is bad. Nobody has answered the question that matters: are we actually on track?
Underneath that meeting, the same four things keep happening.
02
New hires ramp up on guesswork, not a system.
What good execution looks like lives in a few people's heads. Every new GTM hire relearns it from hallway conversations.
03
The plan-to-reality gap surfaces too late.
The gap stays invisible until the quarterly review. By then, hiring and spend decisions have already been made against a forecast that didn't hold.
04
Budget, planning, and data don't agree.
They live in separate tools, with separate definitions. The management team reconciles spreadsheets live in the meeting instead of deciding.
The strategy is usually fine. It gets lost on the way to execution.
How it works
One connected system, from knowledge to execution.
Your CRM and wiki stay: HubSpot or Salesforce, Confluence or Notion. revenueOS is the operating layer across them. It connects commercial strategy, team knowledge, and operating data into one current picture, and keeps it current.
Strategy, ICP, positioning, and playbooks live in one governed source of truth. Content is ingested, classified, and routed through an approval queue, with a full audit trail back to source. Everything else reads from here.
Agents built around plan, do, check, act scan deals, campaigns, and product releases for drift between what was decided and what's actually happening. When they find a gap, they draft the update. A human approves, edits, or rejects it.
The management team works from three shared ingredients:
- Budget: targets and spend built from capacity and history, not top-down pressure.
- Planning and execution: a deliberate cadence instead of daily firefighting.
- Data: progression over time plus the context behind the numbers, not a snapshot.
A gap in any one of the three quietly breaks alignment in the other two.
One agent the whole team works with in Teams or Slack, instead of everyone running a private ChatGPT habit. It prepares meetings, holds context between them, and keeps that context visible to the team.
Knowledge Center/Library Search knowledgeCtrl K Library
All typesStrategyICPPositioning
Ideal customer profile 2026Active
Positioning: mid-market logisticsActive
Commercial strategy 2026Active
Discovery call playbookActive
Battlecard: competitor XNeeds review
battlecard-q3.pdfingestedclassifiedapproval queueaudit trail kept
Where we are today: Knowledge Center and Agent Management are live in first form and running in our first customer implementation. Team Grounding and the Shared Agent are defined and on the roadmap. We build them openly with pilot teams.
Why revenueOS
Why not build this yourself?
Most teams can point an LLM at their wiki and CRM. That part is easy, and it works for the person who built it. It doesn't survive that person leaving, and it doesn't scale past one meeting.
Ships with the structure, not a blank page
The hard parts are a GTM taxonomy agents can actually work with, governance for sensitive commercial information, and agent logic. A custom stack starts from zero and takes months to get there. revenueOS ships with it in place.
Agents propose, humans decide
Review is built into the architecture, not bolted on afterwards. Nothing updates your strategy, ICP, or playbooks without someone signing off.
One layer up from your other tools
A CRM records what happened. A dashboard shows it. Revenue intelligence tools like Gong and Clari analyze calls and pipeline inside your existing operating model. None of them test whether the strategy underneath is still true. revenueOS does, and works across all of them.
Proudly tactical
revenueOS doesn't set your company strategy. That isn't its job, and it isn't the real problem. The real problem is that a good strategy quietly stops being the one the team executes. revenueOS closes that gap.
Fit
Who it is for
B2B companies with an existing commercial motion, a CRM in place, and a commercial team of roughly 5 to 40 people. Two situations show up most.
Situation 1
Scaling
The company is growing and changing. New people, new processes, roles still settling. Leadership describes the moment as "figuring it out as we grow." Onboarding runs on hallway conversations, and the CRM exists but isn't yet the steering instrument.
Situation 2
Structured
The operating model is established and stable. The question is how to run it better. Campaign ROI takes days of manual work to prove, forecasts keep missing, and years of documentation are searchable but no longer trusted.
Who decides
CEO or MDin smaller companies
CRO or CMOin larger ones
RevOpsusually starts the conversation, because RevOps feels the pain first
Not a fit if
- You're pre-product-market-fit. revenueOS supports an existing commercial motion; it doesn't invent one.
- You have 250+ employees and your own data engineering team.
- Your team would rather build internal tooling itself, and has the budget for it.
- You want a pilot without an executive sponsor behind it.
Where this goes
The system of record is the past.
The system of action is next.
- ThenPersonal computer
Turned paper ledgers into software.
- Until nowCloud
Centralized every system of record and gave us dashboards to look at all of it.
- NextSystem of action
Built to decide and act.
The personal computer turned paper ledgers into software. The cloud centralized every system of record and gave us dashboards to look at all of it. More data didn't produce better decisions. It produced more arguing, because none of it was built to decide and act.
revenueOS starts where the pain is sharpest, sales and marketing alignment, and builds toward one connected system of action for the whole company. Agents take the administrative and execution load. People keep the judgment calls.
Pricing
Join the pilot
revenueOS is young. We onboard a small number of pilot teams and build hands‑on with them.
PilotOpen for pilot teams
€850per month
- 90-day pilot
- Invoiced monthly
- Cancel anytime
What a pilot looks like
- We run your first Knowledge Center build with you: strategy, ICP, positioning, and playbooks, structured and ingested together.
- A monthly review covering drift signals raised, decisions made, and what changed.
- A direct line to the founding team. What you need shapes what gets built next.
What we ask
- One half-day knowledge session to kick off.
- One hour a month for the review.
- Honest feedback, including when something doesn't work yet.
Commercial planning and execution for B2B teams. A governed Knowledge Center holds your strategy, ICP, positioning, and playbooks. Agents check it against what's happening in deals, campaigns, and product releases, then propose updates for human review.
Your CRM and wiki stay. revenueOS works across them to maintain strategy, detect drift, and give management a shared basis for decisions. It isn't another system of record.
Those tools analyze CRM activity and call recordings inside your existing operating model. revenueOS maintains the strategy and commercial structure those tools operate within, and connects budget, planning, and data across the whole management team, not only the sales pipeline.
You can. Most teams try. The hard part is the GTM taxonomy, governance, and review workflow that keep the system trustworthy after its builder leaves. revenueOS ships with that structure.
Knowledge Center and Agent Management are live in first form and in implementation with our first customer. Team Grounding and the Shared Agent are on the roadmap, and pilot teams shape how they get built.
The 90-day pilot is €850/month, cancel anytime, onboarding included. Post-pilot pricing is value-based and scales with team size and modules. We'll walk you through your team's pricing before the pilot ends.
revenueOS is EU-hosted and GDPR-native, with encryption in transit and at rest and an audit trail on every change. A DPA is available for every customer.
Book a call
See your own management team meeting run differently within 30 days.
- First 15 minutes
How your planning and execution actually work today.
- Next 15
revenueOS on your own context.
If it's not a fit, we'll tell you.